Twitter Interactivity Study
July 6, 2009
To measure interactivity in Twitter, I counted @’s in tweetstreams. The @ symbol means that message is a retweet, a public reply, or a reference to somebody else on Twitter for all to see. Any message (tweet) with an @ symbol in it is interactive; anything without it is flat and 1-way. By scanning 1,500 tweets on the public timeline across a weeknight, weekend and weekday we can understand how the general public is using Twitter.
The results? For every 5 tweets, only 2 contained an @ symbol. That’s means we’re interacting with others in just 40% of our messages. The other 60% of the tweets are 1-way blasts sent into the Twittersphere.
Metrics on hashtags and links will be discussed in future posts.
the script from Goodfellas shown as a tag cloud
January 26, 2009
there really is no point to this.
http://www.wordle.net/gallery/wrdl/473686/Goodfellas_script
Government 2.0: Obama’s Web Ahead
December 9, 2008
On the heels of his impressive web marketing campaign and following a 4-week quiet period in web communications, Barack Obama has released his presidential transition website: Change.gov – The Office of the President-Elect.
It’s buggy but that hasn’t stopped over 3,000 people from responding to the Transition Team’s first question: “How is the current economic crisis affecting you?” As expected, the site goes beyond a simple “tell us what you think” blog. Obama is also inviting every American – and Canadian, oddly – to take our Seat At The Table where we’ll have access to Transition Team documents and community discussions.
Missed Obama’s televised weekend address where he discussed key parts of his economic recovery plan and stimulus package? You’ll find it on this site, complete with the full transcript. Ready to organize a community discussion on Health Care reform? The Obama machine has begun recruiting. Want the government org chart? This site will link you there.
After gathering 13 million email addresses, 4.4 million Facebook and MySpace friends, and 1M mobile subscribers, the Obama team has an unprecedented invitation for ongoing 1-to-1 dialogue with the public. Many of us have been asking what that would look like. We’re about to find out.
